Emotion is such a big influencer to a consumer purchase that using characters to foster this connection to your brand is huge. Remember the Michelin Man, the Pillsbury Dough Boy, the Geiko Gecko, Mr Peanut (RIP), the Charmin Bear? Of course you do! These are (and were) great characters that provided great memories for years. Pretty powerful, huh?
Whether your looking to explore, or dive deep into character design, we can help.
